WELCOME

HERE'S THE

Sugar

Who we are - Shopping Centre and Retail Property Marketing Specialists

With decades of experience in shopping centre and retail property marketing, Lisa Tierney and her team at Red Sugar Retail Marketing bring a wealth of expertise.

  • Specialised Solutions

We specialise in crafting individualised solutions for your assets. Whether it’s launching a new shopping centre, maintaining an ongoing marketing calendar, creating specific promotional campaigns, or fostering community programs, we work closely with landlords and management
companies to deliver results.

  • Our Team

Our team consists of industry award-winning retail marketers. Additionally, we maintain a robust network of trusted suppliers who are committed to achieving our clients’ objectives and ensuring an exceptional customer experience.

  • Our Approach

We believe in a collaborative, bespoke approach. We partner with you to explore and develop campaigns that drive growth. Our commitment is to consistently meet your objectives and deliver a strong return on investment.

Sugar & Spice


  • Marketing Strategy-

Marketing planning and budgets tailored to your unique needs.

  • Brand Strategy and Development-

Crafting compelling brand narratives that resonate with your target audience.

  • Marketing Campaigns-

Development and Implementation of advertising and promotions focused on delivering measurable results and a strong return on investment.

  • Asset and Business Plans-

Strategic planning to enhance the performance of your retail property.

  • Stakeholder Management and Community-

Engagement Strategies: Building meaningful connections within your community.

  • Digital Services-

Social Media Management to connect with your audience, build brand awareness, and drive engagement. Website Development creating visually appealing and functional websites that showcase your property’s unique offerings.

  • Retailer Liaison and relationships-

Offering retailer support and motivating active participation to achieve shared goals.

Meet The Team

LISA

With over two decades of expertise, Lisa is a seasoned professional in the realm of shopping centre marketing across Australia. Her extensive resume includes work with Savills, AMP Shopping Centres, Stockland, Woolworths Group Property, SCA Property, Colliers International, JLL, Byvan, BGIS, private developers, and funds management. She has developed and executed marketing strategies for over fifty shopping centre developments and redevelopment openings. Her versatile skill set encompasses national projects, development delivery, team management, and stakeholder engagement. She is a recipient of SCN and Property Council of Australia awards and maintains active membership with the Australian Marketing Institute.

JARRYD

Jarryd is a marketing professional with a background in sub-regional and neighbourhood shopping centres. His skill set includes retail, sales, marketing strategy, and social media expertise. Jarryd’s industry recognition includes winning SCCA Marketing Awards in 2017 and 2021. He has worked with prominent companies like JLL, Charter Hall, Active Super, and Elanor Investors Group.

MEL

Mel, with 15+ years of experience in shopping centre marketing, streamlines your tasks, boosts retailer satisfaction, and simplifies marketing and social media. Count on her for responsive, creative, and detail-driven campaign solutions.

TRISH

Trish excels in administration support, data collection, input, analysis, and crafting website copy. Her proficiency ensures smooth operations and valuable insights for your projects.

Our Clients

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